Friðrik A. Jónsson

The company turned 70 in 2012. Friðrik first worked with radio and film projection machines, but then developed his activities in telecommunications, shipping and fish-finding instruments. The company has been a leader in its field and remained in the same family until it changed owners in 2006. Friðrik joined forces with Willy Simonsen, who founded Simonsen Radio AS in Norway, later named SIMRAD, which is one of the most recognized logos in the fishing industry today. A breakthrough came in herring fishing when Friðrik brought the first SIMRAD sonar to the Icelandic market, which at that time was installed in all major pelagic vessels in Iceland, marking the beginning of the strong position of Friðrik A. Jónsson ehf and SIMRAD in Iceland. Friðrik A. Jónsson ehf. has constantly improved its position in the market over the past 70 years by being aware of new developments and choosing partners who are leaders in their field. We service, sell and represent Simrad, Sailor, Olex, Vingtor and more.